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Graphic Design ✵ Brand Identity ✵ Publication
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Client / Fluente Chorus
Project Year / 2020
Origin / Hong Kong
Fluente — meaning "flowing" in Latin, a chamber choir emerged from a group of choral music passionates in Hong Kong. These people congregated like the soft and slow streaming water, and eventually they form a river. Through singing, the people in Fluente aims to discuss different life topics in their annual shows.
8 ladles filled with water on the staff.
There are usually 8 vocal parts in a full choir. The 8 ladles filled with water symbolised the members of this chamber choir, gathering their water to form a river of choral music. Fluente's identity adopts a soft and flowing typographic approach, embodied the notion of constantly music flowing.
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