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Orion

Client / Orion
Project Year / 2020

Origin / Hong Kong

Branding

ORION is a home-goods brand based in Hong Kong. They believe a product is more than a tangible item. They aim to connect their customers with the stories behind the product. The belt of Orion has been used as a visual metaphor in this brand. The ORION logo is a wordmark that chooses a bold but sharp typeface and uses the three brightest stars of Orion to replace the alphabet “I”. Looking for Orion's Belt in the night sky is the easiest way to locate Orion in the sky. It signifies the brand’s intent to provide an easy bridge to connect their customers with different craftsmanships. 

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