Client / Self-based Project
Project Year / 2019
Origin / Hong Kong
Editorial | Art Direction | Photography | Illustration
Project by / Ava Chan, Jacky Ho & Sara Ng
"“The vision of Musy is to share the joy of music by allowing everyone to have the chance to learn and appreciate music.”
Musy is a social entrepreneurship with the concept of sharing economy in the music field. It is an online platform which provides the service of lending / renting musical instruments between instrument owners and music instrument learners, who have the limited budget on purchasing an instrument. There might be lots of people who love music but they cannot afford to buy a musical instrument or not just want to have a try of the instrument, while some people with musical instruments do not play or practise regularly, or even abandon the hobby.