The brownies of Dog Tag Bakery help veterans and military families. The general identity of this brand is originally very America feel which uses blue and red in their logo. Dog Tag Inc. wants to introduce their brownies to different cafes in the town and has developed a sister brand DTB bakery for their by-products such as cookies and brownies. Some America and original elements have been kept in the new design, yet the use of colours turn out to be more bright and chic instead of using the original dark blue and red colour.